Live Tests Subjects & Topics
Number System
Simple and Compound Interest
Time and Work
Measurement
1. Exam Conducting Body
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Life Insurance Corporation of India (LIC), a government-owned insurance and investment corporation.
2. Purpose
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Recruitment of Direct Sales Executives (DSEs) to promote and sell LIC insurance products, increase market penetration, and develop customer relationships.
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The role was largely sales and marketing-focused and often contractual.
3. Eligibility Criteria
Age Limit
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Minimum: 21 years
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Maximum: 35 years (relaxation for SC/ST/OBC/Ex-servicemen as per government rules)
Educational Qualification
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Bachelor’s degree in any discipline from a recognized university.
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Preference for candidates with a background in marketing or sales.
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Good communication skills in the local language of the recruitment area were essential.
4. Selection Process
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Written Examination – Objective type questions.
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Personal Interview – To assess communication, persuasion, and sales aptitude.
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Pre-recruitment Medical Examination – To ensure physical fitness.
5. Exam Pattern (Typical Structure)
| Section | Topics | Type | Marks |
|---|---|---|---|
| Reasoning Ability | Verbal & Non-verbal reasoning, Series, Coding-Decoding, Puzzles | Objective | 25 |
| Numerical Ability | Arithmetic, Percentage, Ratio, Averages, Profit & Loss, Simple/Compound Interest | Objective | 25 |
| General Knowledge & Current Affairs | National & International events, Banking/Insurance awareness | Objective | 25 |
| English Language | Grammar, Comprehension, Vocabulary | Objective | 25 |
| Total | 100 Questions | Multiple Choice | 100 Marks |
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Negative Marking: Generally not applied.
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Duration: About 1–2 hours depending on recruitment year.
6. Job Profile
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Direct interaction with clients to sell LIC insurance policies.
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Generating leads and achieving sales targets.
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Maintaining client records and ensuring policy renewals.
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Role was target-based and involved fieldwork.